http://measurement.com/Online_Marketing The Reliable Basis For Making Decisions Fri, 09 May 2008 19:24:22 +0000 http://backend.userland.com/rss092 en What is the impact of a joining a partnership program with a huge vendor in your industry? How do you measure the benefits, for example, of the Adobe Partnership Program? http://measurement.com/Online_Marketing/what-is-the-value-of-a-partnership-program If you are too social for words, you might consider this nifty widget from People Search Engine Wink.com. What's cool is that if you take a few minutes to consolidate your identities, you can use this widget and it links to all of your profiles from a single location. ... http://measurement.com/Online_Marketing/wink-widget-experiment We all recognize a bad neighborhood when we are walking or driving.  Trash and broken glass lay scattered on dirty, cracked concrete.  Billboards adorn the buildings on every corner, presiding over liquor store & payday lender.  Pan handlers, can collectors, scam artists, drug dealers  and prostitutes lurk by the bus ... http://measurement.com/Online_Marketing/web-spam-sock-puppets-pay-per-post-and-bots The Utility Computing revolution apparently arrived in the form of AppLogic from 3tera. Modern applications are complex systems comprised of the application software, web servers and databases, operating systems and drivers, numerous servers, storage for application data, switches, firewall, and the networks that connect it all. Deploying and ... http://measurement.com/Online_Marketing/grid-computer-benchmark-results Happy Bat Mitzvah day to Hana Jael. http://measurement.com/Online_Marketing/from-yellow-springs Buying a new car is rarely a pleasant experience. Car salesmen lie to you on the phone to get you to walk in the door. Car dealers advertise a special in the newspaper and then tell you the vehicle is already sold. They tell you that the discount they advertised isn't available in ... http://measurement.com/Online_Marketing/berkeley-toyota-sucks Boogy Bon Bon writes about how "a flaw in MSN’s new anti-spam algorithm that will remove just about any website" out of their index, as well as how to combat this attack, at least until MSN fixes its algorithm." http://measurement.com/Online_Marketing/msn-live-bug Rand Fishkin posted the best analysis to date of web stats versus online tools to determine a site's traffic: Website Analytics vs. Competitive Intelligence Metrics, A survey of 25 blogs in the search space comparing external metrics to visitor tracking data. Despite varying ... http://measurement.com/Online_Marketing/great-seomoz-article You can always prove your point by defining what to measure. Jakob Nielsen is a renowned pundit, the leading evangelist for measuring results of user interface design and one of the most experienced and influential voices in design. His October 9th Alertbox shows how even the ... http://measurement.com/Online_Marketing/nielsen-alertbox-misses-mark Dave Morgan made a great point about the impact of online marketing on traditional brand advertisers, "These days, all marketers want measurable results related to sales objectives from their advertising and marketing expenditures, particularly online." ROI metrics and the sense of accountability they provide are addictive. Decision making is ... http://measurement.com/Online_Marketing/calculating-roi-from-search-engine-marketing