Reality Is What People Say

Urban blight inevitable leads to plummeting property values and anyone who can afford to do so quickly flees in search of a better neighborhood. Websites and virtual communities suffer from the digital equivalent, Virtual Blight.

Phishing, Honey Pots, Bot Attack, Spam Blogs and Advertorial mixed with advertising for debt consolidation, payday lenders, pornography, online casinos and offshore pharmaceuticals — these can make a website or community feel like a bad neighborhood. Like it’s real world counterpart, virtual blight left unchecked it will destroy the value of the site and the brand.

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